Thread Talks
Turns out the Ambition Anorak is aptly named, after spending a year developing it with three different factories. But in order for you to fully understand just how excited we are about it (and just how special it truly is) we have to take it back to 1996.
For the last month our team has been putting in immeasurable effort to build our own production. It's been wild, chaotic, exciting, frustrating, and pretty magical.And what we've realized is that this kind of stuff NEVER gets shared with the public. We live it every day so we think it pretty freakin' cool. So each week, we're gonna share a snippet of our journey with you.
Here's what happened this week at the Youniverse.
A few months back, we sent 6 pairs of pants out to 18 different stops around the USA to live life with you all. Here are their stories. Remember the Sisterhood of the Traveling Pants? Well, that was pretty darn...
The Youniverse has opened! A decade ago I bought a $100 sewing machine. And this month I bought $10,000 worth of sewing machines. Sarah put them all together and got them ready to sew, and Vicky has been behind the machines pumping out croptops as we try to accomplish an ambitious production goal - 30% of our spring/summer line made here which is nearly 2000 pieces of clothing. Here's how we're doing it.
Last night before bed, I was watching Alice In Wonderland when I was reminded of Lewis Carrolls’ whimsical words that mostly just feel like my life - “sometimes I’ve believed as many as 6 impossible things before breakfast” The...
We pressed ‘go live’ on our CSA – a Community Supported Apparel crowdfunding event where hundreds of you joined forces to raise $100k towards a down payment on a building. The home for the Youniverse – Youer’s headquarters and...
I’ve always said the perfect collabs are simply making cool sh*t with cool people, and making this collection with Emma and Claire (The Salmon Sisters) has been exactly that. If I can fangirl for a moment, I have ALWAYS dreamed of making something beautiful with these two women, but thought Youer didn’t have the reach or audience to bring an equal partnership to the table. But last year, I decided to just try, and it’s a pretty wild story I think.
6 months since our crowdfunding event, means it's time to share my story of being an average person with an average amount of money trying to play a game that’s really for the wealthy and well connected. Buying commercial real estate, so Youer can have it's own home and production space. Here's how it's going.
On a quiet, unassuming block in central Missoula you’ll find something the city has never seen before within an industrial looking building: textile printing. Partners Kathryn Sanders and Conor Ballantyne are the masterminds behind Western Sensibility, a textile printing studio that brings an entirely new industry to town. Today, they're showing us around and sharing the fascinating world of digital textile printing with us!
