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The magic behind textile printing

Posted by Mallory Ottariano · March 22, 2022

On a quiet, unassuming block in central Missoula you’ll find something the city has never seen before within an industrial looking building: textile printing. Partners Kathryn Sanders and Conor Ballantyne are the masterminds behind Western Sensibility, a textile printing studio that brings an entirely new industry to town. Today, they're showing us around and sharing the fascinating world of digital textile printing with us!

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2021, before you go....

Posted by Mallory Ottariano · December 31, 2021

Lately, I’ve been thinking a lot about how we define growth and success and how I want to define these things for Youer in 2022. Traditionally, in business, they’re defined by numbers that trend upward. More revenue, more customers, more teammates, more more more. We’re a culture that’s obsessed with hustling but bigger numbers doesn’t always mean we’re succeeding or growing sustainably.

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Leggings, you're wearing them wrong!

Posted by Mallory Ottariano · November 15, 2021

Raise your hand if you wear underwear with your leggings (or skorts or biker shorts, or any other skintight bottom). If you raised your hand, then read on - because ditching your panties is freeing in so many ways beyond the panty line.

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A History of Print Design

Posted by Mallory Ottariano · November 01, 2021

I made my first ever textile print in 2017 because I was looking for fabrics I wasn’t finding. I thought it would be super cool to have fabrics designed just for my brand, but when I priced out commissioning artists to make them I realized I didn’t have the budget. But I did have the desire to teach myself design software on Youtube!

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"When are you going to make men's clothes?"

Posted by Mallory Ottariano · October 25, 2021

This is our most-asked question (tied with “when are Treasure Dresses getting restocked?”). The playful, easy answer? - “depending on your style, we already might!”. The longer complicated answer that’s too long to explain in a DM? - “probably never”

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