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Lately, I’ve been thinking a lot about how we define growth and success and how I want to define these things for Youer in 2022. Traditionally, in business, they’re defined by numbers that trend upward. More revenue, more customers, more teammates, more more more. We’re a culture that’s obsessed with hustling but bigger numbers doesn’t always mean we’re succeeding or growing sustainably.
Raise your hand if you wear underwear with your leggings (or skorts or biker shorts, or any other skintight bottom). If you raised your hand, then read on - because ditching your panties is freeing in so many ways beyond the panty line.
I made my first ever textile print in 2017 because I was looking for fabrics I wasn’t finding. I thought it would be super cool to have fabrics designed just for my brand, but when I priced out commissioning artists to make them I realized I didn’t have the budget. But I did have the desire to teach myself design software on Youtube!
This is our most-asked question (tied with “when are Treasure Dresses getting restocked?”). The playful, easy answer? - “depending on your style, we already might!”. The longer complicated answer that’s too long to explain in a DM? - “probably never”
Our packaging is sexy, isn’t it? Plastic-free sustainable packaging is pretty darn cool. Our ‘poly’ bags are not made from poly at all (poly is plastic fyi)– they’re made from veggie starch! Tubers and corn so they’ll decompose in your home compost!